Welcome to ASSEMBLY LINE!
Assembly Line is an artist-led platform by Shane Bradford & guests, exploring the notion of the art multiple by using the fact of multiplicity as the inherent driver for editioned art.
Assembly Line commissions and produces artwork that directly addresses the nature and reasoning behind the making of artworks in repeat. Bridging the gap between high-end art object and domestic product.
Through the multiple we re-examine arts relationship to process, production, commerciality, collectability and the art world in general. We aim to forge new ways for art and artists to operate in changing times.
Mostly we want to provide you with exquisite and original artworks for your collection!
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The name Assembly Line derives from Shane Bradford’s semi-namesake Henry Ford and his innovation of the Ford assembly line. A new alliance of precariat workers joins forces to display, log, and trace their artefacts along the line from conception to consumption. The word assembly in this case, points towards a gathering to foster discussion, spread the enjoyment of art objects and encourage new forms of mutually beneficial value exchange between new and established collectors and artists alike.
As such, guest invitees are those practitioners whose work demonstrates a natural inquisitiveness towards the theatres of production, display and distribution through which every artwork travels. Participants create self-aware units, non-didactic entities that reflect how meanings change as they migrate through the inevitable process of their own consumption. Each work is a marker, the same but different from the one before.
As Assembly Line develops we hope to enable the production of new work from commissioned artists, curators and collaborators who naturally identify with the issues at stake. We aspire to reassess and potentially help stabilise the income stream of artists and curators by spreading risk, profits and costs equally across participants. We want to look at the concept of collecting, collectors and the collectable and reengage the unique relationship of art with philanthropy.
Assembly Line re-examines systems of value and exchange and test-drives models of mutual generosity as a means to a healthier common good.
We very much hope you enjoy the experience of Assembly Line. Please contact assemblyline@shanebradford.com for press & questions.
Terms & Conditions
We offer a full money-back guarantee for all purchases made on our website. If you are not satisfied with the product that you have purchased from us, you can get your money back no questions asked. You are eligible for a full reimbursement within 14 calendar days of your purchase. After the 14-day period you will no longer be eligible and won’t be able to receive a refund. We encourage our customers to try the product (or service) in the first two weeks after their purchase to ensure it fits your needs. If you have any additional questions or would like to request a refund, feel free to contact us.